-Sunday, December 13, 2009. Arnprior, Ontario, Canada.
A Reporter for TVCOGECO was on hand outside the Town Hall in Arnprior today. As he finished up interviewing one of the officials with the Olympic Torch relay, a woman from the crowd came up to him and asked what channel she could tune to to watch what he’d just shot.
He replied, “TVCOGECO, channel 22 in Arnprior or Renfrew.”
The woman responded that she lived in Ottawa, and asked again, “What channel will it be on in Ottawa?”
It won’t be.
She pressed further to ask if CTV or CBC or any of the other local channels associated with any network would air this event.
Her answer was, “No, but you can see it on the TVCOGECO dot com web site, if you click on-”
“But I don’t have a computer-” she complained.
The reporter looked defeated. He looked like he was trying to come up with a polite way of saying, “I’m sorry, then, I can’t help you.”
The woman then blurted, “This is important, somebody has to show this on television.”
Somebody will. TVCOGECO’s got a saying, “Truly Local Television.” Local Cable subscribers will be able to see this news item on their local stations. No Local network affiliate would come out to Arnprior (a town of between 7,500 and 8,500 people, depending on who you ask) to cover really local events such as the Olympic Torch relay through this small town.
If the woman who asked the reporter how she could see this on her television has any friends or relatives in Arnprior, one of them could tape, or somehow make a copy of the News Programme that will cover today’s Olympic Torch relay, and get that copy to her.
Along with Junior Hockey games and other very local programmes that local stations affiliated with the big networks would never even consider covering, The Olympic Torch relay through a town like Arnprior would only find air time on a cable station.
(climbing down from soapbox now…)